Why Costs Vary So Widely
Calculating the cost of an exhibition stand in Dubai isn’t straightforward—it depends on multiple factors:
- Booth size and layout complexity
- Whether it’s modular or custom-built
- Material and technology requirements (e.g. LED walls, interactive displays)
- Venue fees and logistics costs (installation, permits, profile stickers)
- Additional services: lighting, furniture, staffing, storage
Cost Breakdown by Component
1. Booth Dimensions & Layout
Larger spaces naturally require more material and labor. An open pavilion layout also costs more than compact inline booths due to additional structure.
2. Stand Type: Modular vs. Custom
- Modular stands: Pre-engineered, budget-friendly, reusable
- Custom stands: Unique designs, premium materials, often single-use
3. Material & Finish Levels
- Standard fabric or vinyl graphics keep costs lower
- Glass, metal finishes, or LED backlit panels increase pricing
4. AV & Technology Add-Ons
Touchscreens, projection systems, or demo kiosks add logistical complexity and rental costs.
5. Venue & Logistics
Different venues (DWTC, Expo City Dubai, ADNEC) have varied install charges, freight rules, and labor policies.
6. Support Services
From branding and floor graphics to rentals, storage, staffing, and pre-event marketing—everything adds up.
Typical Price Ranges in AED
Stand Size & Type | Estimated Cost (AED) |
9 m² Modular (Basic) | 6,000–10,000 |
18 m² Mixed Modular/Custom | 15,000–30,000 |
36 m² Fully Custom/Doubledoors | 50,000–120,000+ |
Premium Large Booth (50 m²+) | 150,000+ depending on tech & layout |
*Prices are indicative and vary based on specific features and material selections.
Budget-Friendly Tips Without Compromising Quality
- Use modular structure with custom graphic cladding
- Limit demo or media zones to key areas
- Choose rentals over permanent elements like furniture or AV hardware
- Simplify lighting; use energy-efficient LED uplighting for ambiance
Select reusable flooring or wall frames to save on storage costs

How NS Events & Exhibitions FZC Helps You Stay Within Budget
- At NS Events, we tailor our proposals to match your desired investment and event goals. You’ll get:
- Transparent breakdowns by design, fabrication, and logistics
- Visual concept previews that help you decide before you build
- Modular options for maximum reusability
- Local support for Dubai events—avoiding unnecessary import or transport costs
Explore our Exhibition Stand Contractors service offerings to get tailored quotes and design ideas.
Final Thoughts
Cost shouldn’t be a guessing game. With the right planning and a trusted partner, you can create an impactful exhibition stand in Dubai that fits your budget and delivers results.
At NS Events & Exhibitions FZC, we help brands make smart investments—without compromising on creativity or performance.
Discover more in our Services section or request a free quote tailored to your brand.
Frequently Asked Questions (FAQ) — Ready for Schema Markup
Q: How far in advance should I book a stand builder?
A: Ideally 6–8 weeks ahead for modular builds, and 10–12 weeks for custom stands to allow sufficient design and production time.
Q: Do modular stands compromise branding or quality?
A: Not if designed well—modular stands now support vibrant graphics, lighting, and demo elements effectively.
Q: What’s included in installation costs at Dubai venues?
A: Typically booth erection, basic lighting, electrical delivery, and sometimes dismantling. Additional charges may apply for overtime or special permits.